What Should I Opt For – Fully-Owned Web Hosting or White Label Reseller Hosting?


Venturing into the hosting business can be quite a lucrative option. More so at present times when every business is striving hard to have an online presence and making the most of digital marketing to create awareness. The demand for web hosting is more today than ever, which makes it the perfect time to consider starting a hosting business of your own. However, this tech landscape has become highly competitive and puts aspirants into the dilemma of what kind of hosting business should they invest in. Typically, there are two ways you can start a hosting business. One is by becoming a reseller host with White Label hosting, and the other is to have a full-fledged hosting business.

To make it easier to understand, let’s clear out what each means and encompasses. 

White Label Reseller Hosting

Reseller Hosting is simply buying hosting capabilities from third-party hosting providers and then selling it further to clients. Now, white label reseller involves reselling with your business branding on the same. Your hosting provider allows you to treat your hosting business as an exclusive entity, free of any bindings of the company. That way, you can use your branding, employ your marketing techniques, and promote your business any way you want. You don’t ever need to disclose the details of your provider to your end clients. For them, you are their service provider and will remain so as long as the business continues. With white label hosting, you are given access to the control panel and a WHM software, which is common across major service providers. You can benefit from private name servers, domain, and email integration. 

One of the biggest benefits of white label reseller hosting is that it doesn’t require special skills or any technical expertise. It also doesn’t require any kind of expensive infrastructure. All you need is a workspace with basic internet connectivity, a well-performing computing system, and a hosting plan to start with. Your hosting provider supports you with all the necessary resources and support. 

Fully-owned Web Hosting

This is like any other full-fledged business. As a web host, you will need to start from laying out a business plan, identifying your target audience, determining costs, raising capital, and so on. You would also need to invest in an office space to employ tech support and necessary managerial staff. Most importantly, you will need to invest in a data center. Since you are the decision-maker of the business, you will also be responsible for its profits and losses, supplier and vendor management, and ensuring customer satisfaction.

With a fully-owned web hosting business, you will have to dedicate time, effort, human resources, and smart strategy to grow and expand your reach. While it can be overwhelming, it will provide you the opportunity to establish yourself as a notable hosting provider.

Summing up…

Each of these hosting business options is unique and have their respective advantages and disadvantages. There is no right or wrong in what you choose to do. It all comes down to your aspirations, business goals, and how deep you want to invest.